There are three ideas that I think significant in the book “Fast Food Nation”, assembly line system, uniformity and feeding animals other animals. Those ideas combine together and indicate a fact that fast food chain decreases their cost as low as possible to increase their profit. First of all assembly line system make fast food companies increase speed and increase their throughput, also save their money to hire employees because assembly line system makes work easier and less skill, so they don’t have to spend a lot of money and time to train employees. Therefore, assembly line system is the most efficiency way to decrease the cost of fest food industry. Secondly, uniformity is one of the important characters in fast food chain. It means everything that can present the company should be the same. It is leading a limited supplies idea which gives supply companies more power. Because of this, the big meatpacking companies consolidated and drove meat price down to increase their profit. Also, the freeze potato companies have the same situation as well. This phenomenon leads the potato farmers and ranchers became poorer. Rising land price, loaning money from bank make them miserable. However, fast food companies benefit from it because they get raw materials cheaper and make their burgers bigger to attract customers. The other idea is feeding animals with other animals (202). For cutting the cost, some ranchers feed animals with dead dogs, dead cats. Cattle suppose to eat grain, but grain is expensive, and the cattle’s price is extremely low, so they have to cut their cost. All of this is about cutting cost. As long as they can cut the cost and increase their profit, nothing seems wrong. We may wonder is it right; is it really healthy for the market? I don’t think so. The vicious competition eventually is going to make more ranchers quit from the business. This is also a result of free market lead to. Just because no government regulation, the meatpacking companies control the market, and the price of cattle, chicken and potato are driven so low that farmers and ranchers have to find another way to cutting their cost. Therefore, free market encourages them cutting cost to increase their profit.
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